Click on image to enlarge

Click on image to enlarge

These are some samples of my commercial graphic design work. Of course, this is just a small sample; I do almost all paper oriented design work (as well as websites), and have extensive experience with printing processes of all kinds.

My belief is that all design’s primary purpose must be to capture the reader/potential customer’s attention and facilitate clear communication – pretty design is not enough. People are busy. No one has enough time. My job as a designer is to ask how the project I’m designing is going to help my client “sell” more whatever, or generate more people interested in being “sold.” After that my job is to design the piece so it does exactly that – so that it communicates, as well as looking nice.

And that’s what I enjoy doing most....

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